Reduce speed and increase awareness
Cost effective solution for traffic safety
In 2005, loss of control was shown to be the most common contributory factor in fatal accidents, with 35%, whilst excessive speed was reported in 15% of all accidents, and 26% of fatal crashes.
Government research has shown:
- that at 40mph, 85% of people hit by vehicles die, compared to 20% at 30mph (at 20mph it is just 5%).
- an average family car travelling at 35mph will need an extra 21 feet (six metres) to stop than one travelling at 30mph, no matter how good the driver is.
- the force of the impact on a cyclist or pedestrian is increased by a third when hit at 35mph rather than 30mph.
- It has been estimated that for each 1mph reduction in average speed, accident frequency is reduced by 5%.
The simple fact is that speeding is an unnecessary contributor to the number of casualties on our roads and even when motorists are observing the limit, they may still be driving at an inappropriate speed for the conditions.
Advantages of signs that respond to, or interact with, drivers are:-
- Decreases speeds significantly
- Reductions in accidents
- Alerts drivers to hazards ahead
- Drivers have a more positive attitude to warning signs
- Speed reductions without enforcement
- Regular road users avoid triggering the signs by slowing in advance
- Sustained long term speed reductions
- Low annual running costs
- Unobtrusive designs
- Simple installation